Staying Competitive in the Real Estate Industry: Top Real Estate Marketing Trends to Watch

by Ashdon Fackrell, on August 8, 2023

In today's highly competitive real estate industry, agents need to stay ahead of the curve and adapt to new marketing trends to attract clients and close deals. Landvoice, a leading real estate marketing solutions provider, offers a range of tools, including a call capture marketing system and a new neighborhood search system, to help agents get more listings and stay competitive. In this article, we'll explore the top real estate marketing trends to watch and how Landvoice's solutions can boost your success.

1. Embracing Technology

The real estate industry is rapidly embracing technology to enhance the client experience and streamline business processes. Agents should leverage tools like Landvoice's Call Capture Marketing and Neighborhood Search systems to generate data, track client interactions, and manage their listings more efficiently.

2. Hyperlocal Marketing

In an increasingly crowded market, agents must differentiate themselves by becoming local experts. Hyperlocal marketing strategies, such as geo-farming, allow agents to target specific neighborhoods and establish themselves as authorities in their chosen area. Landvoice's Neighborhood Search system can help you identify new opportunities and build a strong presence in your target market.

Geo-Farming: This involves concentrating your marketing and sales efforts in a specific geographic area. It could be a few blocks in a city, a single neighborhood, or a particular zip code. The goal is to become familiar with every property and resident in that area, making you the obvious choice for anyone looking to buy or sell in that neighborhood.
Local SEO: Optimizing your website for local search is crucial. This includes using local keywords (such as the names of towns, neighborhoods, or landmarks), registering your business with Google My Business, and collecting positive reviews from local customers.
Community Involvement: Getting involved in your local community can really boost your visibility and credibility. This could include sponsoring local events, joining neighborhood organizations, or volunteering for community service.
Targeted Social Media Ads: Platforms like Facebook and Instagram allow you to target ads to users in specific geographic locations. You could also create content that highlights local attractions, businesses, and events to draw in people interested in your area.

Related article: How to Build a Geographic Farm

3. Social Media Marketing

Social media platforms offer unparalleled opportunities for real estate agents to connect with potential clients and showcase their expertise. From sharing listing videos to providing valuable content, such as tips for first-time homebuyers, agents can use social media to build their brand and generate opportunities.

4. Content Marketing

Creating and sharing valuable content is a powerful way to attract clients and demonstrate your expertise. From writing blog posts to producing videos, agents can leverage content marketing to generate opportunities and build credibility in their niche.

5. Targeting Expired Listings

Expired listings represent a significant opportunity for agents to acquire new clients. By using tools like Landvoice's Expireds solution, agents can identify and reach out to homeowners whose listings have expired, offering their services and expertise to help them succeed in selling their property.

Related article: Prospecting Expireds: 7 Tips

6. Focusing on For Sale By Owner (FSBO)

Many homeowners attempt to sell their properties without the help of a real estate agent, but they often struggle to find buyers and close deals. By targeting FSBO listings, agents can offer their expertise and assistance, potentially converting FSBO sellers into clients.

Related article: [8 Non-Cold-Calling Ways to List FSBOs](https://www.landvoice.com/blog/8-non-cold-calling-ways-to-list-fsbos

7. Leveraging Pre-foreclosures

Tapping into pre-foreclosure data is another effective strategy for agents to expand their client base. These homeowners are often motivated to sell quickly and may be more open to working with a real estate agent. Landvoice's Pre-foreclosure solution helps agents identify and connect with these opportunities, offering an opportunity to assist homeowners in a challenging situation.

8. Personalized Email Marketing

Email marketing remains a powerful tool for real estate agents, but it's crucial to stand out in your clients' inboxes. Personalized email campaigns can help you build strong relationships with potential clients and provide them with valuable, relevant content. Using email marketing platforms and tools like geo-farming online can help you create targeted campaigns that resonate with your audience.

9. Video Marketing

Video marketing is becoming increasingly popular in the real estate industry, as it allows agents to showcase properties and provide engaging content for clients. From virtual tours to educational videos, video marketing can help agents capture the attention of potential clients and build trust.

10. Client Testimonials and Referrals

Positive client experiences can be your most valuable marketing asset. By encouraging satisfied clients to provide testimonials and refer friends and family, you can build a strong reputation and generate new opportunities. Actively seeking out and showcasing client success stories can help you establish yourself as a trusted agent in your market.

Related article: 5 Ways to Prospect Without Phone Calls

In conclusion, staying competitive in the real estate industry requires staying on top of the latest marketing trends and leveraging the right tools to maximize your success. By embracing technology, focusing on hyperlocal marketing, utilizing social media, and adopting other cutting-edge strategies, you can set yourself apart from the competition and achieve greater success in your real estate career. Landvoice's suite of tools, including the call capture marketing system and the new neighborhood search system, can help you stay ahead of the game and generate more listings, ensuring your continued success in the industry.

For more tips and strategies to help you thrive in the real estate industry, visit the Landvoice blog.